Headphones in, music on, time to concentrate. It is going to be fun and games spending my Tuesday tweaking and then creating a new adwords campaign for Calico Laine, a very time consuming task that happens to be an essential part of what goes on behind the scenes. Once this is all up and running it is something that will require constant monitoring. The main goal is to help drive as much traffic as possible to Calico Laine with the aim of spending as little money as possible, so a lot of thought and research is required to help me with this. Creating adverts for each individual category as well as implementing a keyword strategy is something that will need to be done also and can take a lot of man hours. Wish me Luck!