[caption id="attachment_8735" align="alignleft" width="225"] Christina Hendricks has become as famous for her style as she has for her acting.[/caption]
This week we are looking forward to the final season of one of our favourite tv shows, Mad Men. The popular series, created by Matthew Weiner, premiered back in 2007 and since then has made superstars of it's talented cast. Christina Hendricks in particular has hit the big time becoming almost as famous for her curvaceous figure and beautiful sense of style as she has for her acting abilities. Mad Men is set in advertising world of the 1960s and the main characters Betty, Peggy and Joan have become renowned for their classic outfits crafted from the most beautiful Dress Fabrics.
Emmy award winning costume designer, Janie Bryant is responsible for the flawless costumes from an era of fifties elegance through to sixties shift dresses made from bright and bold Dress Fabrics paired with go-go boots. This series will be the fifth and final one and will follow the characters as they explore the feel good hippy-era of the late 1960s. Costume designers must pay attention to the smallest details in order to express a characters personality and the style and culture of the era through costume; the width of a tie or length of a hemline can make all the difference to the overall believability of the show. Janie Bryant and her team will begin each season digging through fashion publications including books, vintage magazines and newspapers to source Dress Fabrics and ready to wear pieces to accurately capture the mood of the specific place and time. When Mad Men premiered in 2007, it was set during the early part of the sixties and as a result the fashion was a carryover of the conservative styles of the fifties with the leading ladies largely wearing button up blouses and cardigans and full skirts constructed from plain Dress Fabrics. As the programme has advanced we have seen the female characters embracing the changing social and political landscape with their wardrobe choices reflecting the changing role of women in society.
[caption id="attachment_8736" align="alignright" width="205"] The latest season follows the characters as they navigate the style and changing political climate of the late sixties.[/caption]
The sixties is a decade remembered fondly for it's unique style and was the period when fashion and politics collided with the younger generation finding the freedom to break the strict rules which had governed for much of the previous decades and try out brand new, more controversial styles. Dress Fabrics were brighter and skirts were shorter as women in particular began to explore a more adventurous style. In direct correlation to the new found freedom of women in society, young girls were rejecting the uptight, matronly styles of years gone by. More women than ever were attending university and entering the workplace and becoming important and influential buyers of fashion who were demanding more daring and youthful styles which perfectly matched their spirit and passion for their new found freedom. The sixties was a time of social and political unrest and nothing portrayed those conflicts more accurately than fashion.
By the late 1960s the futuristic styles of the early years was beginning to give way to the exoticism and romanticism of early seventies fashion and the result was an eclectic combination of the ethnic and the psychedelic. It is this unique style of dress that we are looking forward to seeing on screen when the new series of Mad Men begins this week. The fashion of the 1960s continues to be one of the most enduring and influential of all time with many fashionable designers and consumers still emulating the outrageously unique styles of what was one of the most important decades in fashion. We carry a wide selection of printed Dress Fabrics which are perfect for injecting some vintage sixties and seventies inspired pieces into your modern wardrobe.