Calico Laine is an online retailer that has been up and running for the past 6 years, in November we decided to have a full branding makeover and bring Calico Laine back into the 21st century. Since the relaunch we have noticed a huge increase in traffic to the website which  is obviously converting into more sales for us which is always a plus side. Before any new website launch their is a lot of things that you have to do behind the scenes to prepare for it, luckily for us with Fabric-World we already had a few things in place such as products, descriptions and customer database from our previous website. By making a few changes such as colour scheme, new logo and improving website navigation slightly you can completely reform your company. A lot of things that the majority of companies overlook when building a new website is other avenues to help promote the site itself. It is all well and good having a great looking site but if you don't have any traffic you most certainly won't have any sales. Here at Calico Laine we have found that taking advantage of social platforms such as facebook, twitter and instagram can have an immediate impact on the amount of site visits that you receive, something that every company should look into, after all one in three people in the world use facebook. Another thing that we use here at Calico Laine and the majority of small and large businesses now use is google adwords. Google adwords is perfect to help drive paid search traffic to your website, you create your campaigns and target the keywords that you feel will entice people to click through to your site ahead of anybody elses. It can be fairly costly however it is definitely worth it to help get you up and running and generating sales quickly. The last and final thing that we do here at Calico Laine is blogging, blogging is a fantastic way to help promote new products, new features on the site or simply just to talk about what you have been doing throughout the day. It is free content and another great way to encourage people to visit your website definitely worth while and very cost effective.